Candidate name: Talia Donoghue

Candidate number: 8186

Centre number: 16607

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Introduction

Log: FINAL film trailer

Log: FINAL film poster, Magazine Cover & character posters

CLICK ON IMAGE TO ENLARGE 

 

Evaluation: Question 1

Evaluation: Question 1

Evaluation: Question 2

Evaluation: Question 3

My primary audience- Females 16-25

My secondary audience- Males 16-25

Evaluation: Question 4

Log: Textual analysis of film trailer

Log: Textual analysis of magazine cover

Log: Textual analysis of film poster

Production: Creating a motif in my trailer

In order to develop a sense of mystery within the trailer, it was suggested to me that I create a motif so that the narrative could be reiterated to the audience again and again. I particularly used this in places where the editing sequence was quite long and needed to be broken up.

Why did I choose this as my motif?
I felt that this shot in particular connotes the narrative of the overall plot. As it has the three best friends in one frame as well as the black glove which is iconography to the audience of the anonymous figure. With the thumb over the girl whom is kidnapped, it implies that this girl is no loner there.

I asked my focus group what they thought of this idea, and they felt that I this would be a good technique as it reinforces the idea of the narrative. Nevertheless they still suggested that I ensure they are quick shots with an effect on it, so that the audience can understand that it is the same shot.

Log: Changes to film poster

Through feedback I have decided to change my slogan for the film poster. Instead of the declarative 'its not over till I say it is', it now reads 'it's not over until she says it is'.

This is better grammatically and creates a further sense of relationship with the audience, as it provides a thought/quotation of the protagonists shown in the image. I have also added an effect to this phrase, whereby a shadow is used which adds to the element of the genre and produces a more sinister approach.

I have also added the logos of the social networking sites, that my active target audience can use and likely to use already to gain further information of the film. 

Planning: Testing inter-titles

In order to see whether my idea of creating inter-titles would work, I decided that it would be beneficial to do a test. I did this by producing a film/video PAL D1/DV document in Photoshop. I inserted text and imported the still as a JPEG into iPhoto. From here I could import this into iMovie, and when viewing the trailer in fullscreen I was able to see whether it was pixelated or blurry. 

The test did work, and the image was not blurred, so I then went on to produce others that I would actually include in my film trailer. 

Log: Construction to film trailer

To conclude my trailer I wanted certain information to be shown to the audience. Furthermore, I felt that the titles available on iMovie were not what I was looking. I decided to produce my own titles myself on photoshop. I followed through with the same colour and typography that I have used on my ancillary products so that the element of brand identity was created. 

The next title pages I created included the date of the release and included social networking sites, whereby the audience could look further into the film. Again for these I used the same colour and typography. 

 

Log: Further production of film poster

This is how my film poster now looks, after adding in the 15 certificate. This image also shows a new background, as i want the models to look as though they are suspects, therefore I have placed them in front of a suspect wall. I created this wall myself on photoshop by inserting lines and changing the density of some (the bolded ones). This was a very time-consuming process however I am thrilled by the outcome as I feel it looks really effective and the preferred code I am trying to portray is being represented clearly.

Construction: Film poster development

Once placing the images of the three girls on the poster, it was clear that the text could not be seen, therefore I decided to change the colour. For my titleI changed the colour to red, the same red used on the magazine front cover creating a sense of brand identity; my intentions are to use this within my film poster also to show how the three are acting as a whole package.

I then changed the colour of the typography within the credits block to a bronze/gold colour which worked alongside the effect on the image, as it casts a shadow creating a contrast of a bright and dark colour, which i have carried through to the text also.

My next development was adding in certificate logo. I felt that as my film would have a lot of violence and sinister plots, 15 was a necessary age to certify this film trailer. This would also fit in with my target audience members.

Construction: Creating a billing block

When creating my billing block I researched Warner Bros Pictures website. I recognised that one of their most recent film posters was of the film 'Gravity', from this I looked further into the credit block to understand what type of features I should be including.

From looking at the 'Gravity' poster I produced my own credit block, stating the following elements shown in the image below. I thought that it was particularly important to use 'produced by', 'screenplay by' 'edited by' and 'music by'. I also followed through with their layout for example the more important information would be larger than others; this would be something like 'screenplay by AMY OLDFIELD'.

I also placed the release date below the credit block, which was the same place of the Gravity poster. They had also placed the logos of institutions here as well as the website address; this is where I also situated mine. At first I separated the Warner Bros Pictures logo from the others, but when I decided to add in the 15 certificate I moved this and placed it alongside the others.

Log: Film poster development

The images I decided to use on my film poster were the ones shown below. I used these three as I felt that they all portray the same narrative and connote similar meanings. All three images use direct mode of address which is something I wanted to use in order to create a relationship with the audience. Each of their facial expression are rather neutral, whereby the audience cannot specifically understand their emotion.

 

My idea is to place them against a wall, of which the mise-en-scene will connote that they are suspects of a crime, for example behind them I shall place a series of lines and numbers matching the real life mise-en-scene of a police station. In orde
r for this to be effective, I am going to ensure that each image are the same size, by this I mean the initial picture will be cropped so that the same look will be achieved which has been done in the other two.

I am going to place an effect on the image; lighting effects whereby a shadow will be casted upon part of them, and a bright light shone on them upon the top left, this adds to the idea of interrogation, as a spotlight is usually placed on the suspect to pressurise them; this is usually a convention used in film.

Construction: Strapline of Magazine

Originally I decided to add a strapline to my magazine front cover, as this was used in all the real media products that I analysed in my research. and I wrote 'BEST THRILLER PREVIEW EVER!' However after looking into my final design more I felt that instead of creating a thriller-genre based magazine I would make it a more widespread magazine, and just change the genre of each edition depending on what the genre of the main article was on. Much like the large magazine corporations such as TotalFilm and Empire.

Therefore as my trailer was mystery thriller based, I acted as though this edition was a one-off due to the hybridised genre. The way the layout changed and the effects added would indicate this. So I then decided to change the phrase within the strapline.

The declarative now states 'WORLD'S BEST PREVIEW TO FILM'.

I have used an incrementum by creating a large mass audience through the noun phrase. By placing my magazine on a global scale it develops the idea that despite all the competition it may face this is still the 'best'. By the use of the superlative 'best' it indicates to the reader that this is a unique magazine and that the reader cannot receive anything better. The latter of the phrase denotes the purpose of the magazine which can easily be interpreted by the readers.

Construction: Barcode on magazine front cover

When developing my magazine front cover, I felt it was the important to place by barcode on the front. Even though that some magazines place their barcode on the back, I felt that it would look more convincing if it was placed here.

However when deciding where to place it, there was very little room, otherwise the magazine would not look aesthetically pleasing. Because of this I changed the initial 'plus' sign. This indicated that there were more articles inside the magazine, but I felt that having puffs on the front cover made it obvious that these were inside as it is a basic convention of this media product and this would already be known by the audience. Therefore I replaced this with the barcode allowing me to achieve what I wanted at this point.

I proposed this idea to my focus group and they agreed that need was no need for the plus sign, so I confirmed my decision of this being replaced by the barcode.

Construction: Images for ancillary products

The initial screenshot shows images which I flagged in iPhoto, as I thought these were the best out of all the photos taken. The image below shows three close up images, as I was trying to gain a sense of the creation for the poster. I could perhaps use these three images below. These three images below could be placed liked this, as the background is plain and could add effects to make them look like suspects. As they are all wearing black it connotes that they perhaps are not innocent as white would connote this.

Log: Audience Feedback

The following link shows the audience feedback I have received so far.

https://docs.google.com/spreadsheet/ccc?key=0ArISFvGO2Lm8dDFJSmZraG1YQ0hjUnNqNmt5bWhNSHc&usp=sharing

From this information at the moment it has given me advice as to point I could improve/make stronger...

1. It was recognised that the dates were different, which I had noticed as I decided that defining a season was a little too brief, so decided to change it to a month; this I then changed on my trailer also. 
2. It was mentioned that the dialogue was a little loud, this therefore I decreased a little. Someone also suggested that within my trailer instead of having one missed call, I could use a few to emphasis the idea that they are be harassed. I particularly like it and may consider incorporating this if possible.
3. One suggested that I could perhaps include more institutional information, this I recently changed as at the end of my trailer, I now have a declarative which states the companies which are involved in the production. 
4. One criticised the poster saying that it does not portray the same narrative. However the trailer that I exported to be shown for the feedback has been developed a lot, so much so that the narrative actually makes sense of that conveyed through the poster. 
5. I asked for improvements and one suggested that I could use video effects on some shots, they recommended black and white. I did in fact try this however it seemed a little strange in comparison to the rest of the trailer. Therefore when I am explaining the story of the past in the introduction to the trailer I have used the clip effect of 'dream' in order to show a contrast. 
6. One suggested that I could also use inter-titles, I did consider this myself so I am going to take this advice on board and see whether this works, if it does then I shall include, but a fear that it may be too much.

I am very pleased to know that each of the respondents understood the genre, can strongly see a sense of brand identity and agree that the certificate should be a 15.

Log: Audience Feedback

Log: Products so far..

Trailer... new introduction to be added

Film Poster...

Magazine front cover...

With both ancillary products I still need to add the images, and the background. I have displayed some of the images I intend to use. 

CLICK ON IMAGES TO ENLARGE 

Log: Production companies.

When researching trailers many used footage of production companies. I decided that I wanted to use a well-known established one as this would connote to the audience that the film would be of high quality and would be a worth-while watch. Moreover, as my trailer is a horror I wanted this to be perceived through so decided to use this clip below within my trailer as it turns to black, creating a sinister vibe.

Research: Sofia Coppola

Background information..
Sofia Coppola is a contemporary American screenwriter, director and producer of cinematic films. She has received the Academy Award for Best Original Screenplay, and became the third woman to be nominated for an Academy Award for Best Director.

Other films...
Lick the Star (1998)
The Virgin Suicides (1999)
Lost in Translation (2003)
Marie Antoinette (2006)
Somewhere (2010)
The Bling Ring (2013)

The idea for my front cover of my film magazine is to have a director placed on the front as from my research this was used on the front cover of Fangoria. I have taken numerous amounts of pictures and have used a female model to pose as the director of my film 'One Too Many Lies', therefore as Sofia Coppola is a female director I researched images where Coppola have appeared to gain an idea of what type of shot I should look for, in order to make my own product successful.

Below is a screenshot of the results of 'Sofia Coppola on magazine front cover'. In all her appearances on this type of media she shows little emotion but warmth still remains within the picture, making it aesthetically pleasing and comfortable for the reader to look at. There is no sexual focus in any of the magazines, which enables me to focus on her body language and facial expression in order to portray the image I want.

In this image of 'The Hollywood Reporter' magazine, a close up of Sofia Coppola has been used, she is not using direct mode of address yet the gel effect on the front cover draws the attention of the reader. My initial ideas were to position photography equipment and a directory setting in order to connote the role of the female model on the front cover, however I do particularly like this effect as it shows editing has been used; an aspect used very often in filmmaking. The is very little information otherwise which allows the audience to entirely focus on the image, which is something I shall consider.

The image of Premiere film magazine, is an example of were Coppola has appeared on the same type of media, for the same type of reason. Here the background is rather plain, with colours used which create a contrast making it appealing and highly eye-catching. Coppola's body language is rather casual with little over expression used  so that the audience can feel comfortable with the director. This has influenced my own ideas further, as I am now consider making my magazine rather plain in order to emphasise the focus.

Construction: Of film poster so far

This is what I have constructed so far on my film poster.
After researching other film posters, in particular the posters of Warner Bros. Pictures who I am using in the production of my film, I researched the font they used for their billing block. I used this also as I felt that it was a convention of Warner Bros. Pictures. I also tried to create a similar layout and context for example, 'screenplay' and 'in association with'.

I then added in the institutional logos for the companies I had used in the production of the film, as these will be more recognisable to the audience rather than just writing. I separated the Warner Bros. Pictures logo although it was not intentional, it was as I first placed this here, and the Morgan Creek logo on the left which mirrored each other, making it seemed balanced. However I was aware that I had to incorporate the website address on to the film poster, so positioned this next to the Warner Bros. logo as this created the visual balance. The website address I used was the one used for my film magazine, as I have also stated in the credits block that the magazine was in association with the film.







I also added in the date as this is a vital element to the promoting the date of the release so that the audience are aware. I ensured that this was in a larger font to the billing block as this was a more important part for the audience to know.

The name of my film is 'one too many lies' I used the font Plane Crash, as this gave a edgy aesthetic appeal which connotes the genre. This is the largest typography on the page as this is the most important feature which you have to get across to the audience. I have also included a tagline of 'its not over till I say it is', this will feature on the character posters and a line within the trailer. It is positioned at the top of the page, as from my research this was a conventional place where this was positioned.

Left to do...
Insert and image and a background.

Planning: Audience of trailer

Identifying the target audience for a product is essential to effectively target your product at them. To ensure I was relating to my audience I decided to research a storyline similar to mine, so that I would know the audience of both of these would be similar/same.
My storyline is particularly relevant to Pretty Little Liars so I researched their target audience...

My target audience...
One Too Many Lies is Warner Bros Pictures and Morgan Creek latest production. The film entails a tight friendship between teenage girls who are all drawn closely because of the secrets of their past. The teenage film will engage in some of the most common conventions of mystery thriller drama today; bad guys evade the good guys, main protagonists' reckless and sometime illegal behaviour. Some may argue that this can have a dangerous influence upon the watchers however the realistic dynamic draws the attention of varied demographics.

The audience is primarily made up of females between the ages of 16 to 25. This teens/young adult will be able to relate to the protagonists as they are of similar ages. However secondary members of the audience engage also; males between ages of 16 to 25.

Demographics will vary from A/B1, C1 and D. With regards to the
Values, Attitudes and Lifestyle framework my audience would be categorised as strivers as they will be young, fun-loving and trendy, as the film will portray a contemporary ideology. With reference to the Uses and Gratifications theory my audience would be in the category of entertainment, as the purpose of this film is to entertain only, so by watching the film they will be seeking this purpose.

Planning: Audience for magazine

Within my research I was aware that an extra part to the magazine would be a description of an audience members and readership. I have decided to do this also so that I can grasp the concept of ways to attract my audience members.

CLICK TO ENLARGE

Log: Choosing a magazine front cover

One of the main parts to the magazine front cover would be the main images. I took various images and  tried to decide on which one I most preferred, however when I  positioned them in place, none of them seemed to look right. 

First was the picture in the graveyard, however this was a landscape image so could not use this as it cropped out some of the picture. Therefore I may use a shot like this for my film poster, where I could produced a landscape billboard poster. 

I then selected the image of the two friends who have to deal with the consequences, in this image both are using the conventions of direct mode of address and are represent the thriller genre. However, I still do not feel that this is what I am looking for so tried some of the other pictures.

This image shows what the magazine looked like when I tried to use an image of the girl who goes missing. However again, there is something that still does not look how I want it to. So I have decided to reshoot my pictures, in order to get the image I am hoping for. 

I very much dislike all these front cover of the magazines, so I have decided to change my ideas. In my research I analysed a film magazine which showed a director on the front cover of the magazine, so this is something I shall try from now. 

Construction: Top third of film magazine

The images above shows what has been developed so far on my film magazine. I felt that the top third was an important part  to begin with, as this positioning was conventional place which I have followed through with the ideas I gained within my research.

This will not be the first issue of Motion Pictures, as hopefully this will become a signature font and will eventually act as iconography of the magazine itself. This way by part being covered by 'blood', to represent the genre of the film, the title will still be recognisable to the audience, creating a brand identity for the product.

I also included the website address and date of the edition in this section also, as firstly the web address is placed in a position which then allowed me to visually balance the written content, to fulfil the page as a full heading. As this adds to the aesthetic appeal, it could be consistently used in the same place for each issue, creating a sense on brand identity of the institution. The date enables me to cover the institutional purpose also, the date on the other existing media product I analysed was written in a very small font, so I may consider changing the size when my product begins to progress.

I then added a banner at the very edge of the top third, which stated 'your monthly thriller magazine'. These personal pronoun 'your' establishes a connection with the audience. The 'thriller' magazine identifies the genre of the magazine, however I am still unsure whether to create a mainstream or specialised one.

I asked my focus group for some feedback, and they liked the idea of the banner however was unsure whether to use the phrase that I have done. So I will have to consider other statements.